The seminar will explore the concept of coopetition, distinguishing it from traditional competition and cooperation. It will define coopetition and highlight its various forms, examining the nuanced relationships within this framework. The discussion will then address relevant management theories explaining the emergence and sustainability of coopetition in modern business environments, along with effective strategies for managing its complexities. Finally, key research findings and open questions for future investigation will be presented, contributing to a deeper understanding of coopetition's role in organizational dynamics.